Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade by Dimitris N. Chorafas

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Author
Dimitris N. Chorafas
Publisher
Palgrave MacMillan
Date of release
Pages
480
ISBN
9781283650960
Binding
ebook
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
3
73

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Handbook of Commercial Banking: Strategic Planning for Growth and Survival in the New Decade

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Book review

Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Based on the author's extensive consultancy experience, the book develops a flexible plan to help banking professionals think through the strategic issues of this important financial sector. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including; the role of marketing in commercial banking; relationship banking and the branch office network; private and direct banking; pricing financial products and services and credit and market risk. The author has also included a large range of case-studies which are geographically diverse and will provide the reader with a valuable breadth of reference.


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