It's a Brand New Game by Michael Patterson

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Author
Michael Patterson
Publisher
Lulu.com
Date of release
Pages
228
ISBN
9781291774887
Binding
Paperback
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
20

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It's a Brand New Game

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Book review

It's a Brand New Game explores how football has changed from a 3pm Saturday afternoon match for all. . .into a multimedia extravaganza, complete with celebrity players endorsed by corporate giants, the ever growing digital influence and the importance of building clubs into leading global brands! After two years researching the project and right up until 3 weeks before print, Patterson uncovers some fascinating and revealing soccer insights. Rigorously supported by evidence, his findings are surprising at times even shocking to the modern fan. It's a Brand New Game achieves a rare distinction: a sports book that transfers over into an interesting and enlightening business book, packed full of helpful ideas and relevant advice for any fan, player, executive or leader.


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